What’s Behind Japan’s Profit Rebound? Unsexy Companies Like Toray – WSJ

“Sony’s fall from grace has been echoed at some other consumer companies. At Nintendo, sales fell 44% over the last three fiscal years to below the level in the year ended March 1999. A spokesman attributes the decline to the game industry’s volatility rather than any weakness in connecting with consumers.”

And this is why, Nintendo, that despite producing great quality gaming technology (if this is still relevant at all), you can’t seem to get out of your rut. Because unlike the manufacturers that don’t need direct links or reliance on consumers, the experiential and emotional connection really matters to your target market. Your blaming the volatile gaming industry has proven how irrelevant you’ve become.

What’s Behind Japan’s Profit Rebound? Unsexy Companies Like Toray – WSJ

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