Nowisee : a multi-platform social media storytelling project

Who doesn’t like a good story? And who wouldn’t like a story told well?

I’m always amazed at storytellers, whether through books, plays, screens, or even audio. It’s an art that I will always appreciate.
I’ve been into social media storytelling of late. Not the kind that you read of someone else’s life in your News Feed, but using the platform to tell an actual story and painting a picture that is relevant and updated, while retaining what is classic. I remember when the Royal Shakespeare Company embarked juliet-capuleton a Twitter version of Romeo & Juliet in 2010. The actors and actresses created their own (fictional) Twitter account, and “live-tweeted” the play as the characters over several weeks, as if an actual budding tragic romance was developing in real time. Twitter users all over the world would follow these accounts, and while not all tweets get a reply, it was still engaging enough to keep me hooked until the couple “died”.

So when a new cross-content project from Japan was released earlier this month, naturally I got excited. The project is called “Nowisee” (pronounced as “noise”. It’s not literally “Now I see”. Although who knows, this could be where the content developers want to head towards).

The story surrounds a girl who thinks her name is Ai and believes she is a high school student. Through music and animation, she takes viewers on a journey of fantasy and self-discovery of who she is, and uncovers what the future holds for her regardless of the consequences or circumstances.

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To tell you the truth, I just made up that description so that it could make sense of what the text in the video was actually saying. Allegedly-named Ai is clearly lost and her mind is a pool of blurred out memories, and she has no context for who she is, what her background is, and what she was supposed to do – which explains the muddy description in the introduction video, and probably why she’s on this journey of self-discovery of sorts, meeting characters that will be introduced in the future.

Ai’s story will be released as a series of animated lyric music videos. According to the official website, each video will be released on the 8th of every month, starting from August 8. The first of 24 songs was called “Vibration” – sleek, fast-paced animation sequence with an equally heart-thumping rhythm to go with it:

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Since we’re still very early in the plot, I shall hold off all comments about the very mangled English (I know it’s not their first language, but if you’re going to release it to an international audience, at least make some sense). Otherwise, it’s hard not to get addicted to the song and hypnotized after several rounds.

The next installment will be uploaded on Nowisee’s official YouTube channel on September 8. “Vibration” is also available on iTunes, Recochoku.jp and Amazon.

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